Sadler's Towing in Alexandria, Louisiana wrapped its 2023 Ram 5500 in purple and yellow with bold lettering designed by La Wraps & Graphics, owner Kevin Sadler told Tow Industry Week (published March 28), saying the previous white-and-black paint wasn't drawing driver attention on the side of the road. The high-contrast design integrates Louisiana PSC compliance markings and is intended to improve roadside recognition at highway speeds.
Operator takeaway
High-contrast fleet graphics are one of the few visibility upgrades you can add to existing trucks today — if your units are still running plain white or black, Sadler's approach is worth a look.