A Ford F-350 pickup with a trailer attached broke through the ice on Lake Winnie, Minnesota in January 2024, and the TikTok video of the incident went viral with more than 4.4 million views, according to The Drive. Ellis Towing recovered the truck by drilling holes in the ice and running cables through T-braces to prevent the vehicle from floating away during extraction.
Operator takeaway
A through-ice recovery that went viral proves that spectacular tow jobs are content gold — if your crew does a dramatic recovery, film it and share it, because 4.4 million views is marketing you cannot buy.